Kings League
Many people thought the kings league was just a trend. And when we saw the new t-shirts, we thought they were right. So the campaign to launch the new equipement was born.
Many people thought the kings league was just a trend. And when we saw the new t-shirts, we thought they were right. So the campaign to launch the new equipement was born.
SMÄLL (2023)
Javi Lolaiza
Javier Diéz
CD: Xavi Hidalgo and Fernando Planelles
CW: Enya Vázquez and Eugenia Andreu
AD: Pau Aguirremota and Mari Marín
ACC: Jordi Dasca and Meritxell Antigua
What began as a large-scale billboard expanded into a professional editorial production. While following the original concept, these pieces elevate the brand through fashion aesthetics without losing the urban essence and grassroots spirit of the Kings League.


Many people thought the kings league was just a trend. And when we saw the new t-shirts, we thought they were right. So the campaign to launch the new equipement was born.
SMÄLL (2023)
Javi Lolaiza
Javier Diéz
CD: Xavi Hidalgo and Fernando Planelles
CW: Enya Vázquez and Eugenia Andreu
AD: Pau Aguirremota and Mari Marín
ACC: Jordi Dasca and Meritxell Antigua
What began as a large-scale billboard expanded into a professional editorial production. While following the original concept, these pieces elevate the brand through fashion aesthetics without losing the urban essence and grassroots spirit of the Kings League.


Many people thought the kings league was just a trend. And when we saw the new t-shirts, we thought they were right. So the campaign to launch the new equipement was born.
SMÄLL (2023)
Javi Lolaiza
Javier Diéz
CD: Xavi Hidalgo and Fernando Planelles
CW: Enya Vázquez and Eugenia Andreu
AD: Pau Aguirremota and Mari Marín
ACC: Jordi Dasca and Meritxell Antigua
What began as a large-scale billboard expanded into a professional editorial production. While following the original concept, these pieces elevate the brand through fashion aesthetics without losing the urban essence and grassroots spirit of the Kings League.

