Sónar

DESCRIPTION

Estrella Damm sponsorship campaign for Sonar 2024. A festival that puts not only music, but also technology and AI at the center. What if we challenged reality to be better than AI? Whit Estrella Damm and good vibes there was no margin for error.

AGENCY

SMÄLL

PRODUCTION

Guillem Castelvi

Javier Tles

Nando Furox

CREATIVE

CD: Xavi Hidalgo and Fernando Planelles

CC: Eugenia Andreu

AD: Mari Marín

About the project

As well as getting a good dose of reality at Sonar Village, we also got hold of the typical AI tools: a zoom out, repeat, the four versions and even image to video.

Smooth Scroll
This will hide itself!

Sónar

DESCRIPTION

Estrella Damm sponsorship campaign for Sonar 2024. A festival that puts not only music, but also technology and AI at the center. What if we challenged reality to be better than AI? Whit Estrella Damm and good vibes there was no margin for error.

AGENCY

SMÄLL

PRODUCTION

Guillem Castelvi

Javier Tles

Nando Furox

CREATIVE

CD: Xavi Hidalgo and Fernando Planelles

CC: Eugenia Andreu

AD: Mari Marín

About the project

As well as getting a good dose of reality at Sonar Village, we also got hold of the typical AI tools: a zoom out, repeat, the four versions and even image to video.

Smooth Scroll
This will hide itself!

Sónar

DESCRIPTION

Estrella Damm sponsorship campaign for Sonar 2024. A festival that puts not only music, but also technology and AI at the center. What if we challenged reality to be better than AI? Whit Estrella Damm and good vibes there was no margin for error.

AGENCY

SMÄLL

PRODUCTION

Guillem Castelvi

Javier Tles

Nando Furox

CREATIVE

CD: Xavi Hidalgo and Fernando Planelles

CC: Eugenia Andreu

AD: Mari Marín

About the project

As well as getting a good dose of reality at Sonar Village, we also got hold of the typical AI tools: a zoom out, repeat, the four versions and even image to video.

Smooth Scroll
This will hide itself!