Sónar
Estrella Damm sponsorship campaign for Sonar 2024. A festival that puts not only music, but also technology and AI at the center. What if we challenged reality to be better than AI?
AGENCY
SMÄLL (2024)
PRODUCTION
Guillem Castelvi
Javier Tles
Nando Furox
CREDITS
CD: Xavi Hidalgo and Fernando Planelles
CW: Eugenia Andreu
AD: Mari Marín
ACC: Jordi Dasca and Aina Barrio
About the project
During the live activation at Sónar, attendees with the best vibes were captured to create instant content pieces. The design and copy, inspired by the AI aesthetic, were generated on-site as the photos were taken. To strengthen the visual identity, its most iconic features were recreated: zoom out, repeat, the four versions, and even image-to-video.
Smooth Scroll
This will hide itself!
This will hide itself!
Sónar
DESCRIPTION
Estrella Damm sponsorship campaign for Sonar 2024. A festival that puts not only music, but also technology and AI at the center. What if we challenged reality to be better than AI?
AGENCY
SMÄLL (2024)
PRODUCTION
Guillem Castelvi
Javier Tles
Nando Furox
CREDITS
CD: Xavi Hidalgo and Fernando Planelles
CW: Eugenia Andreu
AD: Mari Marín
ACC: Jordi Dasca and Aina Barrio
About the project
During the live activation at Sónar, attendees with the best vibes were captured to create instant content pieces. The design and copy, inspired by the AI aesthetic, were generated on-site as the photos were taken. To strengthen the visual identity, its most iconic features were recreated: zoom out, repeat, the four versions, and even image-to-video.
Smooth Scroll
This will hide itself!
This will hide itself!
Sónar
DESCRIPTION
Estrella Damm sponsorship campaign for Sonar 2024. A festival that puts not only music, but also technology and AI at the center. What if we challenged reality to be better than AI?
AGENCY
SMÄLL (2024)
PRODUCTION
Guillem Castelvi
Javier Tles
Nando Furox
CREDITS
CD: Xavi Hidalgo and Fernando Planelles
CW: Eugenia Andreu
AD: Mari Marín
ACC: Jordi Dasca and Aina Barrio
About the project
During the live activation at Sónar, attendees with the best vibes were captured to create instant content pieces. The design and copy, inspired by the AI aesthetic, were generated on-site as the photos were taken. To strengthen the visual identity, its most iconic features were recreated: zoom out, repeat, the four versions, and even image-to-video.
Smooth Scroll
This will hide itself!
This will hide itself!