Škoda
Škoda has been sponsoring rally driver Cohete Suárez for many years, but in 2025 more than ever they wanted to show their unconditional support by turning the fans' cheering into a very special design.
AGENCY
PS21 Barna (2025)
PRODUCTION
Joaquín Barón
Aitor Álvarez
CREDITS
CD: Vito Reyna and Sergi Juvé
CW: Pol Lluís
AD: Andrea Lacambra and Mari Marín
SCM: Ignasi Abad
ACC: Arantza Bilbao and Eric Giner
About the project
At first sight, it looks like a normal racing suit, but on closer inspection, the surface reveals a mosaic of phrases that have accompanied the champions throughout their careers: “Un rally no se gana, se conquista”; “Para ti no hay curva: naciste para volar»; «Tú pones el ritmo, nosotros la pasión”. An initiative that broke the rules to give prominence to those who push on every stage: the fans.
Smooth Scroll
This will hide itself!
This will hide itself!
Škoda
DESCRIPTION
Škoda has been sponsoring rally driver Cohete Suárez for many years, but in 2025 more than ever they wanted to show their unconditional support by turning the fans' cheering into a very special design.
AGENCY
PS21 Barna (2025)
PRODUCTION
Joaquín Barón
Aitor Álvarez
CREDITS
CD: Vito Reyna and Sergi Juvé
CW: Pol Lluís
AD: Andrea Lacambra and Mari Marín
SCM: Ignasi Abad
ACC: Arantza Bilbao and Eric Giner
About the project
At first sight, it looks like a normal racing suit, but on closer inspection, the surface reveals a mosaic of phrases that have accompanied the champions throughout their careers: “Un rally no se gana, se conquista”; “Para ti no hay curva: naciste para volar»; «Tú pones el ritmo, nosotros la pasión”. An initiative that broke the rules to give prominence to those who push on every stage: the fans.
Smooth Scroll
This will hide itself!
This will hide itself!
Škoda
DESCRIPTION
Škoda has been sponsoring rally driver Cohete Suárez for many years, but in 2025 more than ever they wanted to show their unconditional support by turning the fans' cheering into a very special design.
AGENCY
PS21 Barna (2025)
PRODUCTION
Joaquín Barón
Aitor Álvarez
CREDITS
CD: Vito Reyna and Sergi Juvé
CW: Pol Lluís
AD: Andrea Lacambra and Mari Marín
SCM: Ignasi Abad
ACC: Arantza Bilbao and Eric Giner
About the project
At first sight, it looks like a normal racing suit, but on closer inspection, the surface reveals a mosaic of phrases that have accompanied the champions throughout their careers: “Un rally no se gana, se conquista”; “Para ti no hay curva: naciste para volar»; «Tú pones el ritmo, nosotros la pasión”. An initiative that broke the rules to give prominence to those who push on every stage: the fans.
Smooth Scroll
This will hide itself!
This will hide itself!